Dormify 如何在返校季节保持与 Z 世代的联系 2023-08-17 10:36:54 导读 大型零售商 Bed, Bath Beyond(曾经是宿舍产品的目的地)的关闭，加上返校季节创纪录的销售预测，让一个学生家居装饰品牌对即将到来的... 大型零售商 Bed, Bath Beyond(曾经是宿舍产品的目的地)的关闭，加上返校季节创纪录的销售预测，让一个学生家居装饰品牌对即将到来的秋季充满了渴望。
根据美国零售联合会的年度返校调查，Dormify 寄希望于返校领域的支出创纪录，预计大学生将比去年多花费 200 亿美元，达到约 940 亿美元。报告显示，自 2019 年以来，重返大学的支出几乎翻了一番，预计消费者人均支出为 1,366.95 美元，高于去年的 1,199.43 美元。
Dormify 体现并帮助他们创造了这种令人向往的生活方式的概念，并使之成为现实。
凭借今年夏天与The Container Store扩大的合作伙伴关系，Dormify 及其以大学为中心的产品有望吸引年轻消费者，这些消费者过去可能会在 Bed Bath Beyond 等其他零售商处购物，以备返校时使用。需要。除了 The Container Store 网站外，Dormify 产品还可在该零售商休斯顿的店内快闪店购买;纽约市;德克萨斯州奥斯汀;加利福尼亚州科斯塔梅萨;和田纳西州纳什维尔，地点 截至 9 月 4 日。
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